Earlier this week, we took a look at how to get verified on YouTube. In this post we wanted to explore the ways to improve your YouTube verification chances. The more you follow this handy guide from Render Perfect Productions, the more you increase your odds of getting verified on YouTube.
Build a Recognizable Brand
If you’ve got 100,000 subscribers, then you’re obviously doing plenty of things right. But even if you haven’t, YouTube has bent the rules a little in the past for creators who’ve built an exceptionally strong brand presence. Adopt a multi-channel approach with reciprocal links to and from your website and social channels, and leverage any notable collaborations or speaking appearances that further enhance your brand’s reputation.
Post Great Content Regularly
This one is a bit of a given, but it bears repeating. The key to moving into the big leagues is consistency. For YouTube to take your channel seriously, you need to be posting regular content and it better be good. That means zero margin for error. So, no ‘off days’ when the lighting wasn’t right and you couldn’t find your motivation, or lengthy gaps in transmission. YouTube verification demands commitment and dedication. There are no shortcuts!
Encourage Audience Participation
The most successful YouTube channels aren’t always the ones making the best content. They’re often the ones who are most adept at self-promotion. How do they do that? By encouraging viewers to interact with their content through hitting ‘Like’, sharing with friends, and subscribing to the channel for more great content. YouTube is far more likely to reward its most proactive YouTubers who go the extra mile to foster engagement because they’re effectively unofficial marketers for the site.
How to Keep Your Verification Badge
It’s one thing knowing how to get verified on YouTube and then achieving it, but quite the other to keep hold of it. Motivation and misdemeanors are often the major culprits (taxi for McGregor?!) whenever any title is relinquished. The same goes for clinching and hanging on to your YouTube verification. Maintaining an unblemished record, by following YouTube’s Community Guidelines and Terms of Service, is essential. Step out of line and you’ll soon find your verification revoked.
It’s also worth bearing in mind that your verification badge is solely for your established channel name. If, say, your business underwent a rebranding exercise, you couldn’t then transfer your YouTube verification to your newly named channel – your verification badge lives and dies with your original channel. You could, of course, reapply with the new channel, but that leaves you open to all the aforementioned perils and uncertainty. If it isn’t broken, don’t fix it, basically!
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
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