Creating the perfect Instagram Story isn’t all about getting the dimensions and specifications right. That is why, with Render Perfect Productions, we wanted to show you how to craft perfect Instagram stories in 2022.
It is all about going that extra mile to ensure your brand’s Stories stand out among the rest. Here are helpful tips for creating perfect Instagram Stories:
Use Editing Apps
If you have content that you want to post to your Instagram Stories but it doesn’t fit the specifications, don’t worry. You can use an editing app to help you get there.
Canva is a great tool for editing images, and it even has an “Instagram Story” option that makes it super simple to automatically adjust your content:
If you’re sharing videos, there’s also many great video editing apps out there that can help you prep your content before posting it to your Instagram Stories.
Stay Vertical
Instagram is a mobile first platform, so vertical content works best – particularly with Stories. According to ImpactPlus, smartphone users hold their phone vertically around 94% of the time and don’t like content that forces them to turn it horizontally.
As expected, based on that information, vertical videos have a 90% higher completion rate than horizontal videos (on social media).
Keep it Interactive
One of the best features of Instagram Stories is the ability to easily add interactive elements to your content that can not only increase engagement but also give you access to valuable audience data.
You can use hashtags to increase the visibility of your story, polls and questionnaires to encourage user engagement, GIFs to catch the eye, and so much more!
Add Captions
According to a survey by Verizon Media, 92% of U.S. consumers watch videos with the sound off on mobile. The report also recommends captioning videos, as 80% of consumers are more likely to watch an entire video when captions are available.
Luckily, it’s really easy to add captions to your Instagram Stories. After recording your video, head to the stickers tab and you’ll see a “Captions” button:
Click this and captions will automatically be added to your Instagram Story – pretty cool!
Stay Fresh
Social media content should engage, be informational, fun, and educational. It shouldn’t be overly salesy or repetitive.
To really make an impact with your Instagram Stories, you need to ensure your content is always fresh and exciting. An example of a brand that does this well is the luggage brand, Away.
Their stories are always varied, interesting, and beautifully shot.
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
604 E Joppa Road