Healthcare PRM and CRM Explained

If you’re in the healthcare industry, you may have heard of PRM and CRM but not know what they are or how they differ. In this blog post, with the help of Render Perfect Productions, we will break down healthcare PRM and CRM explained.

Overall Relationship Management

Relationship management might feel like just another buzzword, but it is at the core of your practice whether you realize it. Relationship management, or RM, is managing interactions between a healthcare organization and its customers and providers. There are two main types of RM: healthcare PRM and healthcare CRM. Each one plays a specific role in the success of your practice and your reputation as a provider.

PRM

PRM, or Provider Relationship Management, is a system that helps healthcare organizations manage their relationships with healthcare providers. These could be providers you work with directly or just other providers your patients choose to use. PRM includes tools for managing communications, contracting, and credentialing.

CRM

CRM, or Customer Relationship Management, is a system that helps businesses manage their relationships with customers, aka patients. The goal is to ensure that their experience with your practice is always viewed positively. It includes tools for managing communications, sales pipeline tracking, customer service requests, and more.

How are they different?

It’s pretty intuitive: PRM is focused on the provider side of the healthcare industry, while CRM is focused on the customer side. PRM manages information about providers such as contact info, specialties, certifications, etc., while CRM manages information about customers such as contact info, purchasing history, complaints/feedback. Although there is a lot of overlap since both are concerned with relationship management, the key differences are important to note.

Do you need both?

If you’re in the healthcare industry, you likely need both PRM and CRM. However, if you’re only selling to businesses and not consumers, then you may only need CRM.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.