The power of TikTok should no longer be underestimated. Brands should know that TikTok is here to stay. Render Perfect Productions is here with a quick intro to TikTok in 2022 to boost your brand or business presence on the platform.
As TikTok hit a monumental 1 billion active users last year, it’s already a sign that short-form video content is not going away anytime soon. TikTok is poised to surpass Facebook and Instagram in 2022.
With its profound impact on music and pop culture for Gen Z, any business-savvy brand would know that capitalizing on TikTok’s popularity this 2022 could be an excellent marketing opportunity.
Brands need to be up to date with the latest TikTok strategies for 2022.
Hashtag Marketing
The hashtags that brands choose to include on the TikTok posts will drive their target audience to their videos. Brands need to be specific with their hashtags by ensuring that it pertains to the context of the video. Just like the way brands do their keyword research for SEO, brands should also do their own hashtag research to discover what type of content their TikTok audience will be interested in. Pick hashtags wisely since a post will only have a 150-character limit.
Trending Audio for Lip Syncs
TikTok users are getting more and more creative with their lip-sync videos. Keep in mind that TikTok’s algorithm rewards users for participating in trends and using its features like sound effects, stickers, duets, and more. By using trending sounds, brands are allowing their TikTok videos to be seen by more viewers through that Discover page for that sound. Lip syncs and songs are an excellent opportunity to increase the brand’s viewership. However, brands also need to make sure that the trends they follow will also play towards the interests of their target audience.
Niche Audience
Finding the brand’s niche audience on the TikTok platform is necessary to make their account stand out and keep users from discovering more videos that the brand offers. Finding a common theme in the brand’s post is essential to keep the audience’s attention. If the brand’s TikTok videos are inconsistent, it will probably confuse users and prevent them from following the account. The more the brand tries to experiment with its content, the more they’ll learn what type of videos to post. Brands need to listen to their own niche audience and the type of content they find interesting.
Educate and Inform
TikTok is a minefield for educational content. Users can easily learn any skill, hack, trick, or tip on almost anything. This is also something that a brand can do. They can teach their audience about the industry that falls under the brand’s umbrella with quick tips and tricks to encourage them to learn more. Educational videos are also a gateway for encouraging the audience to visit the brand’s other channels. With detailed CTAs such as for a more detailed step-by-step guide, visit our website or watch the full video on YouTube.
Use the Features Wisely
TikTok provides a variety of interactive features that engage with the audience and other users on the platform. Using Duets, Stitch, and Video Replies will help boost the brand’s TikTok algorithm. Using these unique features will help put the brand’s videos in front of a larger audience. Remember to watch out for any new TikTok features and be sure to try them out.
Text Overlays and Captions
There was a significant push for accessibility across social media over the past year, and TikTok followed suit with their auto-captions features that transcribe speech for a video. TikTok also has plans to release auto-translating captions for videos in the future. Since not everyone prefers to watch videos with the sound on, text overlays have been a popular feature that keeps viewers engaged. Brands can use these features to keep their audience engaged and make their videos more accessible.
Posting Frequently
The average TikTok user spends around an hour a day on the app, and 9 out of 10 users usually access the app multiple times per day. Brands need to be more mindful of these and offer more content to their followers. Building up a collection of videos will not just make users stay on the page, but will also encourage users to follow the brand. TikTok suggests posting between 1-4 times per day, but if it’s not workable, brands can start posting once a week and start ramping the frequency as they learn their way around the platform.
High Quality Video Ads
TikTok is very user-driven, so it’s all right if your videos are not perfect. While it’s important to shoot quality videos and sound, brands should also be careful not to overproduce their videos. TikTok users are put off with content that appears too “professional.” Brands need to find the right balance with producing high-quality video ads that will showcase their product catalog but still be relatable enough for their niche audience.
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
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