How to Market Your Political Campaign Video

Once your video is ready to go, you want to make sure people actually see it! How do you do that? A well thought out marketing strategy. At Render Perfect Productions, we’ve taken a few tips on how to market your political campaign video and listed them below.

Here are the best practices to follow when marketing your political campaign video:

Comply with Government or Platform Regulations

Because political advertisements fall into a special legal category, you want to make sure you include the proper disclaimers, and follow any rules. There are different regulations depending on the city, county, and state (if you’re in the U.S.).

There are special rules for television advertisements, and besides government parameters, each social media platform also has its own rules.

For example, Twitter doesn’t allow any paid political advertisements, though they allow for organic campaign content. Facebook allows paid advertising, although you have to apply to be in a “special ad category” to have permission to run ads.

Fact Check Your Video

With so many voters using video to decide, make sure the information you include is accurate. Not only do you have an ethical responsibility to share factual material, but you also don’t want to add something that might embarrass for your campaign later on down the line.

Due diligence upfront will mean less work (and fewer potential disasters) down the line.

Promote on Platforms Your Audience is Using

First things first, the voting age in the U.S. is eighteen, so keep this in mind when selecting a platform to promote your video. For instance, Snapchat’s audience trends younger, so this may not be a worthy use of your precious ad budget.

Consider which sites you can promote your video on that have politically engaged voters. Use pre-roll video ads to capture the attention of site visitors. For example, the San Francisco Chronicle and SFGATE users are 45% more likely to contribute to political campaigns (Scarborough, 2020), making it a great fit for pre-roll video ads.

Your marketing content should always be tailored to your buyer persona, or in this case, the voter persona.

Bottom line: promote it where they’ll see it!

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.