How to Make a Political Campaign Video

At Render Perfect, we know how important it is to gather the correct steps for how to make a political campaign video. Each campaign video you want to make is informed by a few steps which we have outlined below. In following this guide, you should have the perfect starting point for getting your next campaign video in the right direction.

Set Your Goals

Before you make a campaign video, determine your desired outcome. Do you want to get your name out there to x number of voters? Raise a certain amount of donations? Remind people to register to vote? Determining what you’re hoping to get out of your video will inform the content, the format, and the metrics you measure along the way.

Set SMART goals that push forward your overall campaign goals. For example, let’s say your goal is to raise $15,000 in one month. Here, you’d want to include a call-to-action in your video with a link to your donation page and promote it for the next month.

Determine Your Target Audience

Now that you have your goal, determine who you need to get your video in front of to hit that goal.

Sticking with the above example where your campaign wants to raise money, maybe you create a video that speaks to politically engaged people in the same political party as your candidate, with disposable income.

Find that Main Message and Video Style

With your target audience and your overall goal in mind, craft a message and format that you think will be most interesting.

If your campaign is already well known, perhaps you do an informal Q&A that goes into more detail about what voters may not know. If you’re trying to get your name out there, it’s essential to focus on your story, and start your video off strong, so people don’t exit out quickly.

Your video should contain different content than your other marketing materials but use similar brand elements so the viewer knows it’s you.

Plan it Out

Creating a storyboard for your video will help the production process go more smoothly. Planning out your visuals and script in advance will clarify what resources you’ll need. You can use different storyboarding tools that will help you plan out the details of your content.

You might also consider engaging external help for your video. Working with an experienced group like Render Perfect will bring years of experience to help you make the video a complete success.

Film Your Video

It’s time to shoot the actual video. The required equipment will range depending on what style you’re going for. If you’re shooting the video yourself, at the bare minimum, you’ll need a phone and good lighting to get your message across.

Make sure you shoot and edit the video with the proper formatting for the channel you plan to publish it on. A grainy or improperly sized video will distract from the content.

Publish and Promote Your Video

When your video is complete, distribute it across the channels, keeping in mind campaign advertising laws and regulations.

The great thing about video is that you can repurpose it easily, using different clips in your email blasts or include it on your website.

If you are using paid promotions, use detailed targeting to ensure you’re reaching the folks that will respond best to your message.

You’ll want to share your video on social media – you never know if it might go viral!

Measure Your Success

Remember those goals you set in the beginning? Now’s the time to see how you did. Using the metrics that best align with your overall goal, see how well your video performed. This information is critical to adjusting and improving your strategy for next time.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.