Video advertising is one of the least understood aspects of the marketing strategies for most small to medium businesses. Why else would you see so many low quality or just plain bad commercials on your local TV networks? Few companies truly grasp their audience and find an effective way to reach out through an advertisement with them. With this article, we hope you will leave with an understanding of why video advertising works so well and hopefully with the help from Render Perfect Productions we can be your next great partner for all your video marketing needs.
Why is Video Advertising Effective?
Why video, though? For starters, it’s because humans are inherently lazy, and for good reason. The average human being is bombarded with over 34 gigabytes of digital information daily—and our brains are evolutionarily tuned to focus on efficient methods of sorting this information.
While text content can take a few minutes to read, a single 15-second video can put across the same message using motion, visual cues, and recognizable ideas—without losing a potential customer’s attention span. Not only does this result in higher visibility with mobile advertising but also better memory retention—80% of viewers can recall a video seen in the last 30 days. On the flip side, can you recall the major headline in the newspaper this morning? If you can, you’re likely in the minority. According to research, an average user can remember 95% of a message when it’s seen rather than read.
It’s not just human beings that find video more interesting, either. Even search engines take video seriously with ranking search results—embedding ad videos on your website and disseminating them through various social media platforms can provide a healthy boost to SEO rankings for your brand.
Combine all of this with the one-touch-away aspect of mobile computing, and it’s easy to understand why advertisers are doubling down on mobile video as their preferred channels.
In the words of Steven Bochco, “Film provides an opportunity to marry the power of ideas with the power of images.” But to be successful at mobile video advertising, a brand needs excellent strategies. Here are the eight best strategies to help your business make mobile video ad campaigns that attract customers and build a strong brand presence online.
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
604 E Joppa Road