Ways to Boost Healthcare SEO

As a healthcare provider, you know it is important to be found on the internet. You also know that there are many ways for potential patients to find your clinic or practice. Here are some ways to boost healthcare SEO from Render Perfect Productions, your video marketing partners.

Blog More!

First, you can create a blog. A blog is an easy way for people to learn more about your practice and the services that you provide. You also do not have to be a blogger or writer by trade in order for it to work well for you! In fact, some of the most successful blogs are written simply with their target audience in mind (plus the right keywords for healthcare). Blogs give potential patients information on what they want and need without feeling like they’re being sold something at every turn-which will help them trust this additional source of healthcare information online even more than before!

Use Social Media

Second, use social media channels such as Twitter and Facebook effectively. Social networks often get overlooked when trying to increase exposure through organic search engine results pages (SERPs). However, social media is a great way to get your practice or clinic in front of more people. You can use hashtags and healthcare keywords on different platforms to increase visibility even further!

Update Your About Us Section

Third, make sure that you have an amazing About Us section for your website as part of your SEO strategy for medical clinics. It should be easy for potential patients to find out who you are as a healthcare provider, and it should also include everything that they need, from what kind of doctor you are down to how many locations you have throughout the city where their family members will go if necessary.

Having this information readily available without forcing them off site with pop-ups or intrusive ads shows credibility, which will help attract new patients using organic search results pages.

Embrace Visuals

Fourth, optimize images and video! Use relevant, interesting images that connect with your target audience. This can be done easily by looking at what other people in the healthcare industry are doing and using images similar to theirs if they seem to work well or creating your own unique visuals and videos that help tell a story about who you are as an organization or clinic.

Start Local

Fifth, optimize for local search results pages. Make sure that all the information on your website is accurate with location! For example, make sure that both Google+ Local listings and Facebook’s directory listing have the correct address listed so potential patients will know exactly where you are located before even searching for clinics nearby them online.

You should also include business hours because this gives users peace of mind, knowing that they will come into your clinic or practice when it is convenient for them.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.