Top Video Marketing Ideas for Your Healthcare Organization

The possibilities are endless with video — but there’s still some go to categories that are a good place to start. That is why with Render Perfect Productions, video marketing experts in Baltimore, Maryland and beyond, we wanted to look at the top video marketing ideas for your healthcare organization. Here’s a rundown of the main types of healthcare marketing videos.

Explainer and Awareness Videos

These videos aim to inform or educate their viewer. If your clinic is working on a hot-button or topical issue, or wants to share information on how people can improve their health, explainer videos are a great way to do that.

Think of explainer or awareness videos as educating people on a useful topic you’re knowledgeable about, rather than explicitly promoting you and your clinic. Not only does that help your viewers, but it establishes your expertise!

How To Videos and Demos

These videos teach your viewers how to do something that’s related to healthcare, whether closely or not!

You can also make a demo to show off the value of your healthcare-related product or service.

In either case, video makes the experience of learning something new more memorable for your audience.

Facility Tour

Let’s be real. For many, many people, healthcare facilities are places of stress and anxiety. That’s why it can be so powerful to demystify them through video. Then sharing them on your social media channels, or to drive traffic to your website!

Interview with Staff

When patients can get to know your staff before visiting, it humanizes your entire organization and can soothe a lot of those pre-appointment nerves.

Video interviews can be super-short or longer. They’ll give your staff and physicians a chance to share about their education, experience, and expertise. That helps them build trust with patients, and rapport with their professional colleagues — both important business goals.

Patient Testimonials

Some of the most powerful stories a future patient can hear are from other people who’ve gone through what they have. That’s why patient testimonials can be a source of reassurance, guidance, and valuable connection for anyone who’s preparing to become a patient of your clinic, no matter how big or small the procedure they need.

These videos are perfect for sharing on your social media channels, with potential customers, or on your website’s landing page.

Of course, you’ll only tell patients’ stories with permission. In fact, you’ll seek patients who are happy and excited to share. These testimonials can help future patients, show off your expertise, and provide real-life examples of what it’s like to be cared for by your organization — truly a win-win both for doctors and the people they serve.

FAQs and AMAs with a Healthcare Practitioner

Who hasn’t come up with a dozen random, burning questions they’d love to ask a healthcare professional (maybe at night, while you’re trying to sleep)?! That’s exactly why this video strategy is such a great idea.

It’s a good fit for social media live streaming, since your doctor can answer audience questions in real time. But it can also work on other platforms — just collect your audience’s questions ahead of time!

Telehealth Tutorial Videos

Telehealth is a revolution in convenience and ease of care, and more people are taking advantage of it than ever!

But that new technology comes with a learning curve. Actionable, promotional video tutorials are the perfect way to guide your audience through it.

Quick, clear tutorial videos get your audience comfortable with the basics of a telehealth platform — so they can start making healthcare fit into their schedule!

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.