Using LinkedIn video is on the rise. How should you use LinkedIn video in 2022? With this handy guide from Render Perfect Productions, find out more about the most effective ways to use video on LinkedIn in 2022.
In this article, we’ll share the uses of LinkedIn video, along with several tips to boost the success of your content.
When we think about social media marketing, we put our blinkers on and assume that you need to create the best content in the world to see a victory. If your video didn’t go viral, it was a failure, right?
Not necessarily.
Video content is increasingly popular and doesn’t have to go viral to drive results. More video content is uploaded in 30 days than major US television networks have created in 30 years… It’d be crazy if every piece of filmed footage reached every corner of the internet, right?
There’s clearly a demand for video content, which means you need to be using it in your marketing strategy.
One place that video is gaining popularity is the social platform, LinkedIn. Being a B2B platform for professionals to connect, posting videos on here can boost your professional and personal brand – especially when you get it right.
Using LinkedIn Video
By creating video content for LinkedIn, it’s not uncommon to feel overwhelmed by your options. There are several types of videos that you can publish, with each one having its own perks:
Company or Personal Storytelling
People are inquisitive. They’re always curious to learn more about who they’re connecting with. On a platform like LinkedIn, which is built for establishing relationships, you can use video to pique the interest of your connections.
You can do this by sharing a video, and posting it in your Feed. It could be the story behind your business venture, or a quick explanation of how you got started. Just like a traditional status update, add a bit of text to draw people in, and embed your video directly below.
Video is considered highly in LinkedIn’s algorithm. Because of this, you’re in with a better chance of your video reaching the top of a person’s feed. Plus, sharing your story allows people to really understand you and your brand; boosting brand awareness and furthering relationships with your connections.
Promoting Your Products
Just like any other marketing activity, the primary focus of your LinkedIn video strategy is likely to be an improvement on your bottom line. Let’s face it – we can’t spend time (or money) completing activities without a high return on investment (ROI).
For that reason, you could use LinkedIn video to promote your products. Post how-to’s or demonstrations of your products; answer frequently asked questions or share upcoming launch details.
Whatever’s in the pipeline for your product or service offering, allow people to watch a video and really get excited about it!
Vlogging
As much as LinkedIn is great for promoting your business, it’s also used by individuals who want to improve their personal brand. People want to be known as an influencer in their niche, so when their audience is looking to hire someone that could assist them with a problem, they’re the first port of call.
You can fulfill the desire to build your personal brand by treating LinkedIn as a vlogging platform. What annoys you? What fires you up? Is there an interesting story behind why you built your business?
Whatever story you have to tell, share it with your connections. Being relatable will see your connection count surge, as well as your engagement rate!
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
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