Guide to Customer Support Videos

Video is an incredible medium for making personal connections and creating support resources. If you’re just starting out with creating videos for your business, support videos are a great place to dip your toes before diving in! That is why we at Render Perfect Productions wanted to create this handy guide to customer support videos.

In this post, we’ll teach you what types of videos you can create to help scale your customer support and make better connections with your audience.

Answer Frequently Asked Questions

When your support team is receiving the same questions over and over again, video can help your team scale responses, save time, and make a better connection with your audience.

Find out what types of questions are hot in your support team’s inbox, and see if creating a video would be a helpful asset in the long run!

Explain Complex Topics

Whether you have a physical product, a service, or a software product, video can help you explain complex topics to your customers instead of relying on text and images.

If you want to start somewhere with support videos, consider the most complex aspects of your product, service, or software and how they could be explained better using video.

Create Live Action Bumpers

As mentioned, video can help you make deeper connections with your audience — it’s the most emotional medium that we have. Why not use it to show your customers who your company is by getting folks behind your business in front of the camera? One easy way to do this is by including a human face at the beginning of your video and at the end. We call these live-action bumpers.

Live-action bumpers are quick on-camera segments that bookend our screencast support videos. They help introduce the topic while creating a personal connection with our audience. Making live-action bumpers doesn’t have to be complicated. All you need is your laptop camera.

Make sure the camera is slightly above your eye line and that you’re facing a window. Or you can use your iPhone. Just put it on a tripod to keep things steady. No matter how you do it, make sure your live-action bumper is short, friendly, and doesn’t clutter the message.

For the next support screencast you make, try adding a live-action bumper because people love people!

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.