Advertising is a more direct way to market your products or services to your core audience. Much like marketing, advertising is another buzzword that gets thrown around without a strong understanding of what makes it great or effective. That is why the team at Render Perfect Productions, your national video marketing team, wanted to look at five great examples of advertising.
Pay-Per-Click
One of the two most prominent examples of online advertising on this post. In pay-per-click (PPC) advertising, advertisers pay a fee each time someone clicks on an ad.
There are four main reasons why PPC advertising is a major traffic driver for many companies:
- You can drive traffic to your website instantly – It’s possible to learn the basics of PPC marketing and start running your first ads in one day. You can’t say that about building email lists or creating content that drives constant organic traffic.
- You can target potential customers really well – PPC platforms provide so many targeting options that allow you to target people who are likely to buy from you. Everyone will choose what best fits their marketing objectives.
- You can measure it easily – Most platforms like Google Ads provide a tracking pixel—a piece of code that connects the ad click with what the user does on your website and keeps you in the loop about things like ad engagement and costs.
- You can easily scale it – If you want to drive more clicks from your PPC campaigns, you can just pump more money into them. Scaling up other channels requires much more work.
The downside is the clicks can be expensive, depending on the niche that you’re in.
Display Advertising
Now, let’s look at the other most common online advertising channel. Display ads appear on websites that provide their space to advertising networks.
These are basically online versions of billboards or LED screen ads. The fundamental difference is that with a display ad, you’re just one click away from visiting an advertiser’s website. The ads can be technically considered as PPC ads but are most often bought based on cost-per-thousand (CPM) impressions instead.
Display ads are great for increasing brand awareness and consideration among your target audience. They can also work to drive conversions when you target visitors of your website who showed interest in your products (re-targeting).
TV Advertising
TV ads don’t need any introduction. They’re one of the traditional forms of advertising. Despite many people and marketers thinking that “TV is dead” nowadays, it’s quite the opposite and remains one of the biggest advertising channels.
TV is arguably the most important channel for many big brands that engage in mass market targeting for their brand awareness campaigns.
Out-Of-Home Advertising
Out-of-home (OOH) advertising entails all ads that you encounter in the streets, shopping malls, airports, etc. It’s another example of traditional advertising channels that especially big brands use to build brand awareness.
As with TV ads, the creative plays a huge role.
Sponsorships
Let’s wrap this up with one of the more subtle forms of advertising: sponsorships.
You can sponsor industry events, creators or influencers that have a similar audience, or even an entire community.
See why I wrote that it’s “one of the more subtle forms of advertising” now? Sponsorships have become one of our biggest advertising spends.
They help your business increase brand awareness, improve your public relations in supporting many members of our community, and give you an opportunity to engage with the market personally for events you’re attending.
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
604 E Joppa Road