As we wind down to the end of the year, we sometimes see that we have a bit of a surplus in the marketing budget and one of the biggest questions we at Render Perfect Productions get is how to spend a leftover marketing budget? There are many projects you can take on or at least get the pieces started with to make sure your marketing budget comes in right at the perfect place to close out the year.
Team Videos
As you probably already know, the hiring space is proving to be challenging, going into 2022. It’s an employee’s market, and finding the right talent for your open roles is more difficult than ever.
One great way to attract top candidates is to create a team video that highlights your organization’s mission, culture, and what makes you special. It’s the perfect way to stand out from the crowd, and it’s especially effective for smaller organizations that may not have name recognition among prospective employees.
You can link to your team video from job descriptions, company profiles on sites like LinkedIn and Glassdoor, and on your website’s career page.
We love creating team videos for clients, and it’s always especially rewarding to see each team’s unique story and understand how they’ve grown together as an organization. If your HR team could use a boost or you just want a great asset to show off your company culture, a team video is a must.
Video Ads
Video ads are your tool for conversion-focused content. They can be distributed via countless placements across all the top video-supporting channels: YouTube, Amazon, OTT (streaming services), Broadcast TV, Facebook, Instagram, TikTok, Pinterest, and more.
Depending on your specific goal for your ad, you can also target top-of-funnel placements with a broader message about your brand and the products you offer. This approach works well if you’re more focused on brand awareness rather than pushing a sale.
We love video ads because video is the epitome of a successful experience on social. As consumers scroll through their social feeds and engage with native content, they’re only going to notice your brand if your ad stops them in their tracks. Video does just that, grabbing viewers’ attention right away and encouraging them to watch a few seconds—or longer—before they scroll on.
Plus, with the CTA tools platforms are supporting for today’s video content, many ads can take viewers directly to the checkout stage if they’re ready to buy. It’s never been easier, and video is the perfect vehicle to get eyes on your content.
Brand Video
Last but not least, if you have a leftover budget for 2021, you might make a brand video (or “About Us” video) with your extra funds.
Brand videos are great because they’re incredibly versatile, which makes them the perfect choice if you’re not sure what you’re hoping to accomplish in 2022. You can use brand videos to update the content on your own website, share your story on your social channels, or even embed a personal touch into existing marketing flows, like email drip campaigns or conversion-driven landing pages.
People love to feel connected to a brand on a personal level before they make a purchase, and video is much more effective at conveying genuine emotions and building a relationship with viewers than text- or image-based content.
You can also highlight your brand’s mission, origin story, and/or values to show your audience why you do what you do. And given that younger generations care deeply about supporting brands that promote a cause or share their ethical concerns, there’s never been a better time to focus on these traits in your content.
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
604 E Joppa Road