Benefits of Drone Video for Businesses

Drone videography is one of the most popular trends in video production today. It is widely available and is sure to add to the production value of any video project your business takes on. Today, with the help of Render Perfect Productions, your video marketing experts in Baltimore, Maryland, we can explore some benefits of drone video for businesses.

Effectively Using Drone Videography

• Fly your drone up into the air to get a bird’s-eye view of everything going on during the event (or pre- or post-production). This captures the total experience in an attention-grabbing way that your audience will adore.
• Live stream the event as it’s going on. Some drones have live streaming capabilities, so you can actually film the event from several angles to get a super-immersive video that your followers at home can watch even if they couldn’t make it to the event. Live streaming also works great to show on monitors to give attendees a fuller and broader experience.
• Show the behind the scenes as you’re getting ready for the event. Aerial photos of a stage being set up or a production being made can be a great way to generate excitement before the event.
• Take aerial photos or close-up shots you can use in marketing materials for the next event. Professional photography elevates the perceived quality of an event, so next time around you can attract even more customers (and maybe at a higher price point).
• Put the drone in your show! You can fly drones around as part of the entertainment, and/or you can use them to help event attendees see other parts of the stage or venue for a uniquely immersive experience.
• Show an overview of all the activities you’re offering. For example, at a music festival, you can fly a drone over the space to show multiple stages and audiences at once.
• Drone videography works well to highlight a sponsor’s involvement in an event. You can use the drone shots to show where the sponsor’s booth is, where all their signs are, or how they’re taking part. This works especially well if you’re not putting on the event yourself but want to create a sizzle reel of all your involvement.

**Use drone videography in tandem with regular live streaming videos on social media for event announcements to really get people excited about what’s going on.

What Drones Do Well

Aerial Footage

Before the use of commercial drones, the only way to produce an aerial shot was to rent a helicopter and licensed pilot, send them up into the air at the perfect moment, and attempt to take some “fast shots.” Plus, you’d have to log your flight plans and get permits with the city. Not only is this expensive with a seriously high cost to entry for organizations, but it also uses up too much time and resources—while potentially disrupting the integrity of the event itself.

Drones make aerial shots a lot simpler, a lot higher quality, and a lot lower of a cost.

Motion Shots

Drone videography is especially popular for events that have a lot of fast action, like sporting events. You can get a drone close to the action without getting in the way, and it can move and fly down the court or field right alongside the players. This gets closer than a photographer can, while enabling photographs and videos at the same time.

About Render Perfect Productions:

Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.