If you’re considering adding an animated video to your marketing strategy, then you are on the right track. One major trick that most marketers and businesses use today is an animated video. Video makes up over 30% of all online traffic today and after watching one 64% of users are more likely to buy a product online. So you may wonder how much does it cost to produce animation? Well, with the help of Render Perfect Productions, your Baltimore video marketing experts, we can take a closer look today.
What determines an animation production costs?
Let’s take a look at the basics. The two biggest factors in the cost of any animated video come down to length and style.
Length:
Typically, animation studios start the conversation about pricing with the question of video length. This helps the studio to plan the number of designers and animators needed for the project, as well as to figure out the turnaround the production demands.
Since production costs per unit scale, you may get a discount for a longer video. However, you should keep in mind that videos longer than 60 seconds are hardly function for marketing purposes. If this is geared more for training, though, it can of course be something longer.
Style:
It will never make sense to invest in a bland video that generates zero results.
To help you create an original video for your brand, the animation studio should offer a selection of styles.
Whiteboard animated videos have been a popular format for explainer videos, but those are starting to wear thin in terms of keeping attention. In today’s market, it is better to pick from 2D cutout animation, frame by frame animation, 3D renders, motion graphics, kinetic typeset, or even stop motion.
While some animation is fairly inexpensive, such as the aforementioned whiteboard style, others like 2D or 3D videos involve much more work, therefore driving costs up.
How to Budget for an Animated Video
There are two ways of thinking when it comes to budgeting for an animated video project.
- Start collaborating with an animation studio who fits the style you’re looking for and ask them to budget the project for you
- Approach the studio with a budget and ask them to fit the project into the budget that you set yourself
Keep in Mind
If this is your first animated video, you’re producing for your brand it is not something that finding the cheapest route for may be good to do. Like a true first impression, you want it to shine for those who watch it.
Animations will help to bring about measurable ROI with
- Increased SEO results
- Improvements in customer contentment, commitment and responsiveness
- Add a boost to your sales and conversions
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
604 E Joppa Road