In the same way that you have brand guidelines for print and online communication, you need to have the same mindset when it comes to your video marketing strategy. These guidelines are imperative to make sure that consumers can recognize your video content right away. So today we’d like to go over some of the brand guidelines for successful video content. Let’s dive in with Render Perfect Productions, the Baltimore video marketing experts today!
Logos and Images
It is a given that your logo should appear in any video content you produce. The best practice here is to be consistent with the placement. For example, if you always show the logo from the opening, then you should keep this as a rule of thumb.
Brand Colors
Make sure that you are taking the brand colors into account when drafting up the imagery and color scheme in your video content. If you have an existing brand, plan this ahead of the video production so it can be used most effectively.
It wouldn’t hurt to have some recognizable brand elements you already have (banners or subtle logo placement) in the video that you are filming.
Audio
When you make a video, don’t forget that the most important piece that comes along with that is audio.
From the music to the voiceover you use, make sure that the content here is in line with the visual components to make it all a cohesive package.
Font
If you have a certain font that is used in your logo, consider having any areas where text is on screen to match this. It will create a cohesive element to all the other visuals on screen and keep the viewer engaged with your branding.
In outlining the typography requirements, you can achieve a great sense of consistency in the video from start to finish.
About Render Perfect Productions:
Render Perfect has been built from the ground up to service growing businesses and help them realize their full visual storytelling and digital marketing potential. We’ve created a service offering and skill-set that spans video production, post-production, motion graphic design, 3D animation, web development, and video marketing strategy. Our insight and experience allow us to help clients make better planning decisions and get more out of their video production effort.
SEO Optimization by Daniel Hess
604 E Joppa Road