Ever since there have been products and services worth talking about, word-of-mouth has always been the “Holy Grail” of marketing. Developing effective word-of-mouth is elusive in nature, but critical to the success of a business. It is hard work to create and maintain word-of-mouth, but once you have a good core group of customer evangelists out there preaching the good word of your company’s product or service, there is nothing more powerful.
In my spare time, one of my interests is music and band marketing. Specifically, how to use video to increase exposure throughout the music industry. When it comes to music marketing, there is almost no one more knowledgable on the topic than Derek Sivers.