Why Use Narration in Your Video Project

Your video’s message needs to be clear, succinct and direct. Your interviewees may not always be as direct as you’d like them to be. Enter VO (Voiceover) Narration, the simplest and most direct means of moving your video content forward. There are many ways that VO Narration benefits a video. Let’s take a look at some of the biggest things that VO Narration can do for your next project!

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Everything Starts with Strategy

Let’s say that you are trying to save some money by changing the oil of your car engine. You’ve never done it before, but if a mechanic can do it in half an hour, how hard could it be? You have a general idea of what you’re trying to accomplish, and you’ve bought the recommended oil and set aside an hour for the job. But once the hood is open, the job becomes more intimidating.

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Video: The Champion of Mobile Content

Between quarter 1 of 2014 and quarter 1 of 2015, we’ve seen a 100% spike in mobile video consumption. If you think that statistic might indicate a trend, then you’ll be amazed to see the prior year’s statistic. Between quarter 1 of 2013 and quarter 1 of 2014, analysts measured a spike of more than 360% in mobile video consumption.

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Finding Your Target Audience

In previous episodes of our serial vlog, we’ve discussed why video marketing is important and how to properly establish your video marketing goal(s). In today’s episode, we take a look into what a target audience is and how to choose a target audience for your own content. If you need some help choosing your target audience, or if you have any general questions about video marketing or target audiences, contact us at 410.853.7892 or email us via info@myrender.com to get us involved.

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Video Marketing is NOT Optional

Last week I had to unclog a pipe under my sink. I feel the need to disclaim that I am no plumber, and I certainly don’t have the brand, make, and model of my sink memorized. For that matter, I don’t care for puzzles, and I am easily frustrated by an immovable object. I often compare my DIY skills to those of the three stooges. So, after opening my under-sink cabinet, the first thing that I did was break out the good old iPhone and open the YouTube app.

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