Optimizing Video for Success

After investing more man-hours than you ever thought you would, spending the money to get all the bells and whistles, and pushing your idea through each stage of the process to make it a reality, you’ve finally done it; you’ve finished your brand’s new video.

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Finding Your Target Audience

In previous episodes of our serial vlog, we’ve discussed why video marketing is important and how to properly establish your video marketing goal(s). In today’s episode, we take a look into what a target audience is and how to choose a target audience for your own content. If you need some help choosing your target audience, or if you have any general questions about video marketing or target audiences, contact us at 410.853.7892 or email us via info@myrender.com to get us involved.

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Writing Web Content – Starting With Keyword Research

Search Engine Optimization is a very important factor to consider when marketing your business on the web. We could spend days talking about the different practices and pieces of an effective marketing plan for any business, but today we are going to focus on keywords. More specifically, the research done at the beginning of any SEO effort to decide which keywords a company should target.

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