Everything Starts with Strategy

Let’s say that you are trying to save some money by changing the oil of your car engine. You’ve never done it before, but if a mechanic can do it in half an hour, how hard could it be? You have a general idea of what you’re trying to accomplish, and you’ve bought the recommended oil and set aside an hour for the job. But once the hood is open, the job becomes more intimidating.

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Writing Web Content – Starting With Keyword Research

Search Engine Optimization is a very important factor to consider when marketing your business on the web. We could spend days talking about the different practices and pieces of an effective marketing plan for any business, but today we are going to focus on keywords. More specifically, the research done at the beginning of any SEO effort to decide which keywords a company should target.

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New Features with iFrames for Facebook Fan Pages

As of February 10, 2011, Facebook made it so that Fan Pages would use iframes rather than the previous FBML (Facebook Markup Language).  Facebook Fan Page admins and developers saw this as a change for the better.  It makes creating stylish, interactive apps or Fan Page tabs much easier than it used to be.  Instead of learning Facebook’s experimental (and confusing) FBML code, a developer is now able to create an external web page using basically any standard web programming language he or she desires (HTML, Javascript, CSS, etc.).  This means you can display almost anything you’d like in your Facebook Fan Page, except for Flash applets. This includes full web pages with navigation, videos, music, image rotators, etc.

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