How to Structure Your Homepage

There’s so much that goes into the creation and maintenance of a website, in terms of both strategy and content. With so much to think about, you may find yourself asking, “where do I even start?” The answer to this question is simpler than you might think. You should start where everyone who visits your website will start: your ‘home’ page.

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Everything Starts with Strategy

Let’s say that you are trying to save some money by changing the oil of your car engine. You’ve never done it before, but if a mechanic can do it in half an hour, how hard could it be? You have a general idea of what you’re trying to accomplish, and you’ve bought the recommended oil and set aside an hour for the job. But once the hood is open, the job becomes more intimidating.

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Video: The Champion of Mobile Content

Between quarter 1 of 2014 and quarter 1 of 2015, we’ve seen a 100% spike in mobile video consumption. If you think that statistic might indicate a trend, then you’ll be amazed to see the prior year’s statistic. Between quarter 1 of 2013 and quarter 1 of 2014, analysts measured a spike of more than 360% in mobile video consumption.

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Choosing Your Video Platform

Video Marketing is a lot like fishing. The end goal is to reel in a client and push them to act within the terms of your business structure. But, just like fishing, where you choose to cast your line decides how successful you will be.

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A Little Web Design Can Go A Long Way

Web design has become one of our core service offerings here at Render Perfect.  We strongly believe that an organization’s website is the most valuable marketing / communication tool they can develop and utilize.  If you aren’t presenting your company the way you’d like on the web, isn’t it time to do something about it? Good web design can increase visitor traffic, reduce your bounce rate, convey your messages clearly, and give your website the “wow” factor to grab potential customers’ attention.

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