Video Marketing is a lot like fishing. The end goal is to reel in a client and push them to act within the terms of your business structure. But, just like fishing, where you choose to cast your line decides how successful you will be.
If you’re not an experienced web designer, than your ideas for a web design of your own might rely largely on what you’ve seen while browsing around other people’s similar websites. Using existing themes, color schemes, templates, and designs as the basis for your own web design is a very common and admittedly useful practice.
Why have a blog? Why bother with social media? Why devote time to the “little things”?
Of course, as an established web design and video production company with more than a decade of field experience, it goes almost without saying that we spend most of the workday striving for artistic and logistic excellence in digital media.
It is important as graphic and web designers to see what everyone else is doing or not doing on the web. It gives us an idea of what future clients may be looking for, and ideas that we can evolve into our own designs. It can also open your mind to things you may not have thought of before, thus expanding your creativity and idea-set. Even if you don’t like the look of a certain design trend that people have been using, it is important to remain as open-minded as possible in the always-changing world of web design.
While perusing Twitter the other day, I found an “alarming” fact that I’ll paraphrase here…