While perusing Twitter the other day, I found an “alarming” fact that I’ll paraphrase here…
Ever since there have been products and services worth talking about, word-of-mouth has always been the “Holy Grail” of marketing. Developing effective word-of-mouth is elusive in nature, but critical to the success of a business. It is hard work to create and maintain word-of-mouth, but once you have a good core group of customer evangelists out there preaching the good word of your company’s product or service, there is nothing more powerful.
Imagine you see an ad on Craigslist:
You email Glenn the poster, and it turns out YOU’RE FIRST: You win the tickets! But instead of receiving instructions on how to get the tickets you receive this:
Last year we discussed the merits and rewards of putting MC Hammer and Ed McMahon in your ad. So we’ll take the plunge again and talk about the ads that really rocked people’s worlds during Super Bowl XLIV.