As we move further and further into a new generation, we occasionally find ourselves resisting change and fighting to prolong the usage of whatever processes and methodology we have found reliable in the past. There are times when the old ways are the best ways; however, we must always be willing to adapt to the changes that can be of great use to our cause. Many longstanding businesses have been working with Microsoft Powerpoint for decades, and are resistant to today’s rapidly popularizing standard of digital video. Maybe you’re a business owner or a recruiter who is currently on the fence about whether or not a video presentation for your material is really necessary. So, which is the superior method of presentation? Which one will better keep the audience engaged, is more cost-effective, and communicates data more succinctly? What, if anything, can a video presentation offer you that a PowerPoint presentation can’t?
The key practices of owning and operating a written (or video) blog are (1) keeping content relative, (2) keeping content informative, (3) ensuring that, once the blog is launched, blog content is frequently posted. The first two practices will guide you through your first blog post, but the last of these three steps can quickly become a hardest qualifier to meet, especially at the professional level.
When it comes to buying Social Media advertising for small businesses, there are many things to consider. We took the time to compile the basic information, fill out sample ad campaigns, and estimate cost, and, overall, we have found LinkedIn to be the more well-rounded solution for digital/web marketing. Though more expensive, the interface is cleaner, the environment is more professional, and the campaign is easier to customize. Twitter also measures cost by follower, rather than click/impression (CPC), which costs less overall but makes the campaign more likely to fail.
When developing a long-term video marketing strategy, a fundamental tactic is the creation and production of a video blog. These short, topic-specific videos don’t require excessive production value, and they help your business provide relevant content to a target audience that is looking for that content. Video blog content can also help your business stand out in the marketplace; influenced by social sharing and organic search results for your products and/or services.
It happens to almost everyone. There you are, in front of the camera, ready to present your material and wow your target audience with a video spectacle; suddenly, the nerves begin to fray. Your hands begin sweating. Your speech becomes garbled. Many clients find that they are initially uncomfortable speaking to or presenting to a camera. This is called ‘scopophobia’, but its more colloquial name is ‘stage fright’. At Render Perfect, we understand that this is a very natural phenomenon. We sympathize with this initial discomfort, and we are more than prepared to help you push past it to deliver a great presentation. Below are some simple steps to help confront and defeat stage fright when facing off with the dreaded video camera.