Render Perfect Hits the Field

 The Question: What do NFL’s Justin Tucker, graduate job placement, and Render Perfect all have in common?

The Answer: Two words….University Recruiters.

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Selling Your Pitch

Successful Pitches Lead to Sales!

Whether you’re directly marketing, video marketing, or simply trying to convince your peer to change cell phone plans, you will first need to be able to sell your idea or your “pitch”. Even a novice can sell a pitch if he or she is aware of some basic marketing tactics. But to do so, one must first be willing to invest the necessary time and do the appropriate research to make the idea more presentable.

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Why Engage In Video Marketing?

Video has become a huge part of brand awareness and business strategies as a whole, and no other type of media is as fluid and shareable as video content. If you’re still debating the effectiveness of video content in your overall marketing strategy, Render Perfect has the answers for you. Check out our latest video blog to find out why it is that you should engage in video marketing.

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Video Marketing: The Stages of the Sales Funnel

Part of marketing is mapping the appropriate responses to each individual stage of the client buying cycle (also known as the “purchase funnel”). Imagine a proper funnel that represents the internal journey of your client’s mind, from the general awareness of your product or service all the way to the sale of that product or service to the client. Unlike a physical funnel, the sale of a product or service in the business world can be lost at any time, right up until the moment that the payment changes hands. Any support that you can give to your offering during the early stages of the buying cycle is a critical tool that should be used wisely.

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Powerpoint Video VS Video Presentations: Which Will Better Serve Your Cause?

   As we move further and further into a new generation, we occasionally find ourselves resisting change and fighting to prolong the usage of whatever processes and methodology we have found reliable in the past. There are times when the old ways are the best ways; however, we must always be willing to adapt to the changes that can be of great use to our cause. Many longstanding businesses have been working with Microsoft Powerpoint for decades, and are resistant to today’s rapidly popularizing standard of digital video. Maybe you’re a business owner or a recruiter who is currently on the fence about whether or not a video presentation for your material is really necessary. So, which is the superior method of presentation? Which one will better keep the audience engaged, is more cost-effective, and communicates data more succinctly? What, if anything, can a video presentation offer you that a PowerPoint presentation can’t?

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