Let’s say that you are trying to save some money by changing the oil of your car engine. You’ve never done it before, but if a mechanic can do it in half an hour, how hard could it be? You have a general idea of what you’re trying to accomplish, and you’ve bought the recommended oil and set aside an hour for the job. But once the hood is open, the job becomes more intimidating.
Continue reading “Everything Starts with Strategy”
Between quarter 1 of 2014 and quarter 1 of 2015, we’ve seen a 100% spike in mobile video consumption. If you think that statistic might indicate a trend, then you’ll be amazed to see the prior year’s statistic. Between quarter 1 of 2013 and quarter 1 of 2014, analysts measured a spike of more than 360% in mobile video consumption.
Continue reading “Video: The Champion of Mobile Content”
Last week I had to unclog a pipe under my sink. I feel the need to disclaim that I am no plumber, and I certainly don’t have the brand, make, and model of my sink memorized. For that matter, I don’t care for puzzles, and I am easily frustrated by an immovable object. I often compare my DIY skills to those of the three stooges. So, after opening my under-sink cabinet, the first thing that I did was break out the good old iPhone and open the YouTube app.
Continue reading “Video Marketing is NOT Optional”
Render Perfect has a Drone!
Yep, we jumped on the aerial bandwagon. How couldn’t we? The thought of shooting 4K footage from the air was just too tempting. It is the final frontier of video production. We had to go there! We have been waiting for a good time to pull the trigger on a Drone. When we saw the 3DR SOLO’s promo on the No Film School NAB newsletter feed, we knew that it was time.
Continue reading “Render Perfect’s Eye in the Sky”