Growth, it’s talked about often in the world of marketing and advertising, but it’s also found in the world around us. Without process, there is no growth. The days of organic growth are starting to dwindle away and so are the relaxed advertising campaigns; the good news is that it’s
a slow and steady decline and there’s room to learn and grow.
Continue reading “On Understanding Growth & Strategy”
It’s never been more important for businesses to tell their stories using video. Social Media and powerful mobile devices have changed the way your customers and prospects share and discover your business. If your business is not currently using video with a strategy that is working toward enabling and empowering your overall business goals and marketing efforts you are missing a huge opportunity.
Continue reading “Businesses Need To Tell Their Story With Video”
Music creates and amplifies emotion. It always has, and it always will. Using music in a video creates an emotional response in the audience, and that emotional response motivates the audience to take action. There are many ways that music can help a video make an emotional connection, but let’s take a look at three in particular.
Continue reading “How Background Music Benefits Your Video”
There’s so much that goes into the creation and maintenance of a website, in terms of both strategy and content. With so much to think about, you may find yourself asking, “where do I even start?” The answer to this question is simpler than you might think. You should start where everyone who visits your website will start: your ‘home’ page.
Continue reading “How to Structure Your Homepage”
Video accounted for 50% of all mobile traffic, and for 69% of all sales and marketing campaigns as of late 2015. Facebook alone has seen video overtake its platform, with video accounting for 75,000 shared content pieces in 2015. Your audience is using social media every day, so your business needs to be leveraging its social media channels in order to reach and grow your audience. But with so many social media channels available, you might find yourself trying to decide which one will suit your video marketing needs best.
Continue reading “Optimizing Videos for Social Media Sharing”