How Background Music Benefits Your Video

Music creates and amplifies emotion. It always has, and it always will. Using music in a video creates an emotional response in the audience, and that emotional response motivates the audience to take action. There are many ways that music can help a video make an emotional connection, but let’s take a look at three in particular.

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How to Structure Your Homepage

There’s so much that goes into the creation and maintenance of a website, in terms of both strategy and content. With so much to think about, you may find yourself asking, “where do I even start?” The answer to this question is simpler than you might think. You should start where everyone who visits your website will start: your ‘home’ page.

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Optimizing Videos for Social Media Sharing

Video accounted for 50% of all mobile traffic, and for 69% of all sales and marketing campaigns as of late 2015. Facebook alone has seen video overtake its platform, with video accounting for 75,000 shared content pieces in 2015. Your audience is using social media every day, so your business needs to be leveraging its social media channels in order to reach and grow your audience. But with so many social media channels available, you might find yourself trying to decide which one will suit your video marketing needs best.

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Keep It Simple!

Minutia : Noun; the small, precise, or trivial details of something.

Despite how simple it might appear in the concept stage, developing a web site is a long and difficult process. Your company or organization can do incredible things. You want to communicate the limitless possibilities that you can provide to your clients, and you want all of that information to be front and center so that nothing is forgotten or omitted.

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Everything Starts with Strategy

Let’s say that you are trying to save some money by changing the oil of your car engine. You’ve never done it before, but if a mechanic can do it in half an hour, how hard could it be? You have a general idea of what you’re trying to accomplish, and you’ve bought the recommended oil and set aside an hour for the job. But once the hood is open, the job becomes more intimidating.

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