Video has become a huge part of brand awareness and business strategies as a whole, and no other type of media is as fluid and shareable as video content. If you’re still debating the effectiveness of video content in your overall marketing strategy, Render Perfect has the answers for you. Check out our latest video blog to find out why it is that you should engage in video marketing.
Part of marketing is mapping the appropriate responses to each individual stage of the client buying cycle (also known as the “purchase funnel”). Imagine a proper funnel that represents the internal journey of your client’s mind, from the general awareness of your product or service all the way to the sale of that product or service to the client. Unlike a physical funnel, the sale of a product or service in the business world can be lost at any time, right up until the moment that the payment changes hands. Any support that you can give to your offering during the early stages of the buying cycle is a critical tool that should be used wisely.
If you’ve ever worried about looking good during a video presentation, or shyed away from a video marketing opportunity because you don’t feel comfortable interacting with the camera…look no further than this video blog. Give the above video a quick view to get the inside scoop on our process to help an inexperienced camera subject look their very best on camera.
“At Render Perfect, we’re committed to helping our clients look their very best on video. Let’s face it; nobody really loves the way that they look on video, and it can sometimes be a fear factor that keeps business professionals from taking advantage of all the web marketing benefits that video has to offer. We take pride in our ability to help professionals with very little on-camera experience to feel comfortable and present confidently when being captured on video. Let’s take a quick look at the complete process of ‘looking your best’ on video. First up, Wardrobe. You’ll want to wear something that fits well, and that you feel confident in. Confidence radiates on camera. You want to wear something with color that complements you and makes you feel like you’re on top of your game. Next up, Makeup. Makeup really helps both men and women to look their best on video. It both hides blemishes and highlights the subject’s more pertinent features, such as the eyes and the lips. At the very least, you’ll need the application of a light foundation and gentle dusting of powder to remove the shine on skin that reflects light, and provides an even pleasing skin tone. After the client has gotten the “star treatment”, it is up to the camera crew to do the rest. Framing, lighting, and keeping the subject in focus are all responsibilities of the studio team, and will go a long way towards bettering the professional feel of the client video footage. But, the process doesn’t stop short at video capture! Only half the work is done when the subject leaves the studio for the day. Following your video shoot, the editors will get right to work manipulating the colors, brightness, contrast, and saturation of your footage. We recommend that companies use higher-end tools such as Colorista and Magic Bullet Looks to further remove blemishes, minimize wrinkles, and give the subject a nice healthy color. Keep in mind that a little bit of post correction and manipulation goes a long way….turning this footage……into this footage. So now that you know about the many ways to make you look your very best on video, the rest is up to you! Get your message together and start using video to your advantage. Just think: in minutes, you can record a message or presentation that can be seen by thousands of potential clients. Or, as we like to say around here, Pitch once, share often!”
The key practices of owning and operating a written (or video) blog are (1) keeping content relative, (2) keeping content informative, (3) ensuring that, once the blog is launched, blog content is frequently posted. The first two practices will guide you through your first blog post, but the last of these three steps can quickly become a hardest qualifier to meet, especially at the professional level.
Color correction is extremely vital for shooting any kind of video these days. And there are tons of filters and softwares out there that can make this once complicated process an easy one. Color Correction or Grading can really make that average looking shot ‘pop’ and grab the viewers attention. At Render we typically like to shoot things very flat with our Canon EOS 7D SLR giving the image a very neutral and almost bland look. This gives us more range and leverage in post to make the video really shine by increasing or decreasing the color saturation. Luckily there is no right or wrong way to color correcting video for the web because there are no standards like there are for broadcast television. So you can have a lot of fun with this step and really put your creative stamp on your video.