3 Ways To Use Your Smartphone To Help Plan Your Next Video

Smartphones have truly revolutionized the way that business is done.  They have become a sort of digital Swiss Army knife that can be used in many different ways.  Let’s take a minute to discuss 3 ways in which  you can use your smartphone to help you plan your next video production. These tips for using basic features (not 3rd party apps), which come standard with any smartphone, will help to save you time and money on your next video production as well as to further clarify your plan of action.

Continue reading “3 Ways To Use Your Smartphone To Help Plan Your Next Video”

Use Video To Empower Customers To Market For You

Ever since there have been products and services worth talking about, word-of-mouth has always been the “Holy Grail” of marketing. Developing effective word-of-mouth is elusive in nature, but critical to the success of a business.  It is hard work to create and maintain word-of-mouth, but once you have a good core group of customer evangelists out there preaching the good word of your company’s product or service, there is nothing more powerful.

Continue reading “Use Video To Empower Customers To Market For You”

Communicating With Video: 3 Tips For Delivering An Effective Message On-Screen

Speaking to, or in front of, a camera is a tough task for most people. There is just something about the glow of that red record light and the blank stare of the camera lens that creates an anxiety deep within and makes us unable to do some basic human functions like speak and think clearly.  Below are three tips to help you overcome your fears or anxiety the next time you’re planning to speak in front of the camera.

Continue reading “Communicating With Video: 3 Tips For Delivering An Effective Message On-Screen”

3 Ways Web Video Can Help Any Company Survive The Current Recession

It’s tough out there. You have heard it from every media outlet. And as much as you’d like to believe that it’s more hype than fact, the truth is that few companies have been left unaffected by the economic downturn. In times of indecisiveness, what many find out is that the best way to move forward is to move outward. Expand upon the things that you have already spent money on to get the most value out of your investment. Being in the video advertising business I have personally seen this shift, with more and more businesses requesting to produce web content instead of broadcast content.

Continue reading “3 Ways Web Video Can Help Any Company Survive The Current Recession”