Smartphones have truly revolutionized the way that business is done. They have become a sort of digital Swiss Army knife that can be used in many different ways. Let’s take a minute to discuss 3 ways in which you can use your smartphone to help you plan your next video production. These tips for using basic features (not 3rd party apps), which come standard with any smartphone, will help to save you time and money on your next video production as well as to further clarify your plan of action.
Ever since there have been products and services worth talking about, word-of-mouth has always been the “Holy Grail” of marketing. Developing effective word-of-mouth is elusive in nature, but critical to the success of a business. It is hard work to create and maintain word-of-mouth, but once you have a good core group of customer evangelists out there preaching the good word of your company’s product or service, there is nothing more powerful.
Speaking to, or in front of, a camera is a tough task for most people. There is just something about the glow of that red record light and the blank stare of the camera lens that creates an anxiety deep within and makes us unable to do some basic human functions like speak and think clearly. Below are three tips to help you overcome your fears or anxiety the next time you’re planning to speak in front of the camera.
Thinking long-term and setting specific goals for your videos should be the first step when planning to add video to your company’s existing website.
It’s tough out there. You have heard it from every media outlet. And as much as you’d like to believe that it’s more hype than fact, the truth is that few companies have been left unaffected by the economic downturn. In times of indecisiveness, what many find out is that the best way to move forward is to move outward. Expand upon the things that you have already spent money on to get the most value out of your investment. Being in the video advertising business I have personally seen this shift, with more and more businesses requesting to produce web content instead of broadcast content.