Color correction is extremely vital for shooting any kind of video these days. And there are tons of filters and softwares out there that can make this once complicated process an easy one. Color Correction or Grading can really make that average looking shot ‘pop’ and grab the viewers attention. At Render we typically like to shoot things very flat with our Canon EOS 7D SLR giving the image a very neutral and almost bland look. This gives us more range and leverage in post to make the video really shine by increasing or decreasing the color saturation. Luckily there is no right or wrong way to color correcting video for the web because there are no standards like there are for broadcast television. So you can have a lot of fun with this step and really put your creative stamp on your video.
Here are some cool examples: