Each month we’re posting a new tip to help you get your web video marketing on track. Assuming that you paid to have a video produced for your business, there is absolutely no reason to leave it sitting on the shelf. The key is to get your video out there and attracting new customers.
These tips are relatively easy and can be implemented successfully in just a few hours of work.
Value-Added Video Marketing Tip For February:
Add a Video Landing Page To Your Website
Your website is a vast world that is difficult to explore. Make it easy for people to find your best services by adding landing pages through out your website.
Think of this way: Every page on your website is technically a landing page, it should be prompting the user to do something. When you create a landing page, there should be a strong call to action, a form for the visitor to connect with you, and some good content (preferably in the form of a video).
If you are unfamiliar with landing pages, you should check one out. They are a perfect way to create a super-specific pitch for a potential customer and video fits perfectly into the equation.