Now, whenever a new Fan Page tab is created, regardless of the content, it is classified as an app that you add to your Facebook page. This is great if you have multiple Fan Pages for different products or services, and you’d like that app to be on all of them. Instead of having to add or change the FBML tabs and copy/paste or even re-write the code, you can just add the app you created with the click of a button. Also, these new iFrame pages are dynamic, meaning if you change anything about the page that’s linked to your iFrame, it will change on your Facebook page instantly, without even having to log in to your Facebook to update them. Again, users with multiple Facebook pages will find that this is much easier and saves loads of time.
With the limited promotional options available within Facebook, the incorporation of iFrames into the Facebook development framework is truly a blessing for marketers and web developers. It essentially allows you to create a very customizable window to an “outside” web environment where you have more control over the design and function then you have “inside” Facebook. The use of standardized web development tools provide enhanced abilities to track and report on user engagement.
We are excited about the ways we will be able to incorporate promotional video, web forms, and targeted landing pages for clients within their Facebook Fan Pages. Let us know if you want more information, of have ideas for developing with iFrames within your Facebook Fan Page.