SPAM Lives In Social Media Too

“Please just delete the message if you do not want it”
-actual message from a Facebook spammer

The words Social Media tend to conjure up images of birds chirping, tweet-ups, keeping up with grandma,and perhaps happily drumming up more customers for your business. But let’s not forget the golden rule of communication on a mass-level: your message has to be wanted. Continue reading “SPAM Lives In Social Media Too”

The Pa-Pa-Pa-Power of Advertising Laterally

Here’s a Zen question that keeps me up at night: Has subversive gone mainstream, or is the new mainstream just more subversive?  Since I tend to talk a lot about video advertising on this blog, you might already see where I’m heading.

Continue reading “The Pa-Pa-Pa-Power of Advertising Laterally”