Ever since there have been products and services worth talking about, word-of-mouth has always been the “Holy Grail” of marketing. Developing effective word-of-mouth is elusive in nature, but critical to the success of a business. It is hard work to create and maintain word-of-mouth, but once you have a good core group of customer evangelists out there preaching the good word of your company’s product or service, there is nothing more powerful.
Imagine you see an ad on Craigslist:
Two free tickets to the sold-out show tonight. First come, first served. Contact Glenn.
You email Glenn the poster, and it turns out YOU’RE FIRST: You win the tickets! But instead of receiving instructions on how to get the tickets you receive this: