Thinking long-term and setting specific goals for your videos should be the first step when planning to add video to your company’s existing website.
It is important to develop a long-term campaign approach to not only create a long term consistent message and flow of information but also to create an economy of savings by batch-processing all of your branding efforts.
When it comes to video for your website you need a campaign or episodic approach because you will want to add several videos each year in order to accomplish two very important goals:
- Provide relevant and rich media content for search engines to index and increase your website’s page rankings and organic status.
- Provide your website audience with new creative information and content they can use to make decisions about your company and products. Or information they can pass on to friends.
Video is highly effective when used correctly on websites, but it can be time-consuming and expensive. If planned and produced properly, the use of a long term campaign approach combined with batch-processing will save you time, energy, and money.