Thinking long-term and setting specific goals for your videos should be the first step when planning to add video to your company’s existing website.
The foremost psychological hurdle to overcome when encountering any sort of branding endeavor is visualizing the end result of the effort. A video campaign can be a huge collaborative effort and you will want to open up the communication between the collaborators (decision makers, your art department, outside contractors) as soon as possible. There are many ways to deal with this; many choose a physical meeting, but meetings are possibly the most time consuming and least appealing way to generate ideas.
I have a small music studio at home (the ancient Tascam PortaStudio to the left being a central component). Right now I have an album’s worth of songs in various stages that need to be finished. Some songs need to be totally re-recorded; others just need the final mixes tweaked, and everything in between.