At Render Perfect, we all love good story; and we know that every business has one.
Stories inform, educate and differentiate your message from your competition. Audiences are naturally drawn to stories, and quite often the best and most effective storyteller wins the attention (and the business) of the broad audience. As audiences are bombarded with sales messaging and grow more and more wary of advertising, your businesses' ability or inability to tell a good story can be the difference between success and failure.
We know that all businesses and brands have great ideas, know their audiences and can see big pictures. But most businesses and brands are not experienced digital storytellers. That's why they need to find a trusted and talented partner who is.
Render Perfect's service offering and skill set provides a ‘creative swiss army knife’ for digital marketers. If you need a partner to help you tell better stories, create better digital marketing content and feed your audience, we're here to help!
Strategy. Content. Distribution. Results.
Click on a step to read more about each part of our creative process.
Although we are happy to help clients create standalone videos or one-use websites, we actively seek clients who are looking to take their projects as far as they can go. Once a client has begun a project with us, we rally to form a personal relationship with that client and to make sure that the client is aware of both our processes and our capabilities. We then schedule a kickoff meeting with you to introduce you to our team and lay out the strategic path that will lead the project to its end goal.
We discuss with you, either in person or on the phone, your values, goals and budget for the project at hand. We listen to your vision and we begin to think about the possible avenues for the execution of that vision. We then set to work looking for end results similar to the one you have in mind. We dedicate the necessary time to look at which products have been most effective and why, and compile a list of feasible strategies for both content creation and content marketing.
As we approach the creation stage, we invite you to our project management platform. We use 'Basecamp' as our platform of choice because it boasts complete transparency and keeps our clients apprised of any project development in real time. In the same moment that progress is made, you are made aware of it!
As the project evolves, we deliver highly visual previews or 'proofs' that give you an ongoing look at how your vision is being made into reality. If you have any questions, concerns or disagreements with the visuals you are being shown, we immediately work to address those qualms and make any necessary adjustments to our strategy.
Production is where we migrate the project from theoretical to physical. Depending on your project, this might mean visiting you to do a video shoot at a prepared location, inviting you into our lair at *Render Studio*, any combination of the two, or more; the possibilities are endless. In our field, production typically implies video, but if your project is exclusively web-based or requires a wealth of motion graphics, our production stage may also take place in the editing suite.
Naturally, the first iteration of your final product will be rough. We will share a proof with you to give you a "sneak peek" of what is to come and allow you to make any suggestions for what should change. We will accept this feedback, make the necessary changes, and then resubmit a new proof for you to review. This process will be repeated again and again until you are satisfied with the final product.
After final approval of your video content, we will deliver your final product to you digitally in a format of your choosing. We use hightail (formerly Dropbox) to deliver any files larger than email will allow, so don't worry; no courier needed!
Successful marketing hinges on what you do after you receive your delivery, which is why we begin thinking about end goals and target audiences so early in our creative approach. Using the viewing analytics of your video or web content, we help guide you through the tested and proven marketing strategies to successfully grow your audience and build new client relationships.